{"id":5267,"date":"2021-06-21T17:54:18","date_gmt":"2021-06-21T15:54:18","guid":{"rendered":"https:\/\/www.laboratorioahura.it\/using-100-natural-raw-materialsis-a-real-revolution\/"},"modified":"2021-06-21T17:54:22","modified_gmt":"2021-06-21T15:54:22","slug":"using-100-natural-raw-materialsis-a-real-revolution","status":"publish","type":"post","link":"https:\/\/www.laboratorioahura.it\/de\/using-100-natural-raw-materialsis-a-real-revolution\/","title":{"rendered":"Using 100% natural raw materialsis a real revolution!"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1289.6px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_2_3 2_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.88%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.88%;--awb-width-medium:66.666666666667%;--awb-order-medium:0;--awb-spacing-right-medium:2.88%;--awb-spacing-left-medium:2.88%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top-small:10px;--awb-margin-bottom-small:10px;--awb-font-size:20px;\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;font-size:1em;\">From an article in D Donna, supplement magazine from la Repubblica newspaper, an interview with Elisabetta Lolli, co-founder of Ahura Benefit Corporation.<\/h3><\/div><div class=\"fusion-text fusion-text-1\"><p><em>\u201cUsing 100% natural raw materials is a real revolution!\u201d Elisabetta Lolli, one of the founders of the Laboratorio Ahura (of Persian origin meaning literally \u201cSpirit that creates Life\u201d) founded in 2002 in Alzate Brianza (Como), tells us. \u201cA face cream cannot stay on the market for 2-3 years if it doesn\u2019t contain preservatives. If you get rid of them, after six months you\u2019ll have throw it out; the oils go bad. There is a great need for research and it can be done. Silicons can be removed and parabens have almost disappeared. Our products have reached 99.4% of only natural raw material, and some are 100%. We are a laboratory, we can afford it. It\u2019s also a philosophy: smaller packages, advanced extraction technology, and sourcing control. Many of our ingredients come from fair trade sources. The baobab oil comes from a women\u2019s cooperative in Benin, cocoa from Ecuador, and sugar from the Mauritius Islands.\u201d <\/em><\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:5.76%;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-spacing-right-medium:5.76%;--awb-spacing-left-medium:5.76%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-margin-bottom:25px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"300\" height=\"225\" title=\"D_Donna_1\" src=\"https:\/\/www.laboratorioahura.it\/wp-content\/uploads\/2021\/03\/D_Donna_1-300x225.jpg\" alt class=\"img-responsive wp-image-5268\" srcset=\"https:\/\/www.laboratorioahura.it\/wp-content\/uploads\/2021\/03\/D_Donna_1-200x150.jpg 200w, https:\/\/www.laboratorioahura.it\/wp-content\/uploads\/2021\/03\/D_Donna_1-400x300.jpg 400w, https:\/\/www.laboratorioahura.it\/wp-content\/uploads\/2021\/03\/D_Donna_1-600x450.jpg 600w, https:\/\/www.laboratorioahura.it\/wp-content\/uploads\/2021\/03\/D_Donna_1.jpg 800w\" sizes=\"(max-width: 992px) 100vw, 400px\" \/><\/span><\/div><div class=\"fusion-image-element\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-2 hover-type-none\"><img decoding=\"async\" width=\"300\" height=\"225\" title=\"D_Donna_2\" src=\"https:\/\/www.laboratorioahura.it\/wp-content\/uploads\/2021\/03\/D_Donna_2-300x225.jpg\" alt class=\"img-responsive wp-image-5269\" srcset=\"https:\/\/www.laboratorioahura.it\/wp-content\/uploads\/2021\/03\/D_Donna_2-200x150.jpg 200w, https:\/\/www.laboratorioahura.it\/wp-content\/uploads\/2021\/03\/D_Donna_2-400x300.jpg 400w, https:\/\/www.laboratorioahura.it\/wp-content\/uploads\/2021\/03\/D_Donna_2-600x450.jpg 600w, https:\/\/www.laboratorioahura.it\/wp-content\/uploads\/2021\/03\/D_Donna_2.jpg 800w\" sizes=\"(max-width: 992px) 100vw, 400px\" \/><\/span><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>From an article in D Donna, supplement magazine from la Repubblica newspaper, an interview with Elisabetta Lolli, co-founder of Ahura Benefit Corporation. <\/p>\n","protected":false},"author":190,"featured_media":5270,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1490],"tags":[],"class_list":["post-5267","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-veroeffentlichungen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Using 100% natural raw materialsis a real revolution! 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