From an article in D Donna, supplement magazine from la Repubblica newspaper, an interview with Elisabetta Lolli, co-founder of Ahura Benefit Corporation.
“Using 100% natural raw materials is a real revolution!” Elisabetta Lolli, one of the founders of the Laboratorio Ahura (of Persian origin meaning literally “Spirit that creates Life”) founded in 2002 in Alzate Brianza (Como), tells us. “A face cream cannot stay on the market for 2-3 years if it doesn’t contain preservatives. If you get rid of them, after six months you’ll have throw it out; the oils go bad. There is a great need for research and it can be done. Silicons can be removed and parabens have almost disappeared. Our products have reached 99.4% of only natural raw material, and some are 100%. We are a laboratory, we can afford it. It’s also a philosophy: smaller packages, advanced extraction technology, and sourcing control. Many of our ingredients come from fair trade sources. The baobab oil comes from a women’s cooperative in Benin, cocoa from Ecuador, and sugar from the Mauritius Islands.”