We are delighted to present our new Hyndra Serum from the Murumuru range: a jewel of natural biotechnological cosmetics with a strong moisturizing power thanks to its innovative and precious formula. The Hyndra serum has a rich yet pleasantly silky texture and is characterized by its dual lipophilic and hydrophilic nature. The result of a combination of innovative, valuable and functional biotech active ingredients and natural organic extracts, it regenerates and protects the face, leaving it brighter and smoother. It moisturizes the skin by acting in depth and facilitates the smoothing of wrinkles, leaving the skin supple and firm.

Its valuable biotech active ingredients

CERAMIDES

Hyndra Serum contains a mix of ceramides, free fatty acids and phytosphingosine, which repair, protect and support the tissue, guaranteeing elasticity and hydration and keeping the skin barrier intact.

NIACINAMIDE

This term refers to vitamin B3 (or vitamin PP). Niacinamide is able to strengthen the skin barrier to protect it against aggression from external agents. It gives a more even complexion and a fine and firmer skin texture with fewer pores. It also has an illuminating and lightening effect on dark spots and acne scars.

CRUELTY FREE LUMACA

is a gelatinous substance rich in mucopolysaccharides, elastin, collagen, glycolic acid, allantoin and vitamins. It performs a very hygroscopic activity, ensuring continuous hydration to the epidermis. The mix of protein components, micronutrients and glycolic acid protects the skin from external agents, UV radiation and possible infections. It improves the appearance of wrinkles, stretch marks and scars. It fights the appearance of acne thanks to glycolic acid, which has exfoliating and regenerating powers as well as antioxidant properties capable of protecting the skin from the action of free radicals.

ORGANIC OAT OIL

Very rich in linoleic acid, phospholipids and omega 6 and 9 essential fatty acids, it contains 2% ceramides and has soothing, smoothing, nourishing and hypoallergenic properties.

ORGANIC OAT EXTRACT

is composed of starch, polysaccharides, (beta-glucans and arabinoxylans), peptides, sterols, amines, minerals and B vitamins. In particular, the presence of beta-glucan gives the extract moisturizing and film-forming properties, as well as inhibiting xanthine oxidase, an enzyme capable of generating hydrogen peroxide and free radicals.

VITAMIN C

The VITAMIN C that we use at Ahura is a marvel of biotechnological innovation thanks to advanced techniques from Japan. As you know, vitamin C plays many roles in cosmetics:

• It inhibits the activity of intracellular tyrosinase and melanogenesis (whitening)
• It reduces cell (DNA) damage caused by UV rays (UV protection / anti-stress)
• It prevents lipid peroxidation and skin aging (antioxidant)
• SOD-like activity (antioxidant)
• Collagen synthesis and protection (anti-aging)
• Heat and oxidation stability

ORGANIC HONEY EXTRACT

This is an excellent moisturizing emollient with skin-regenerating properties. It also has an antioxidant effect as it is rich in polyphenols and flavonoids.

The only thing left is to try its strength and remember… when it’s Ahura, three drops is all you need!